First Step To Success - Be Seen By The Search Engines

Visibility is key to your success in attracting new business with your web site. This means when someone does a search on Google or the other major search engines looking for local real estate, you want them to have the opportunity to find your web site in the sea of available information.

We can help you with this and it's easier and costs less than you probaby think! We would be happy to chat with you about the ways you can increase your rankings. There are two strategies: Pay-Per-Click Advertising and Organic Optimization. Let us explain...

First let's briefly talk about Pay-Per-Click.

This is a great strategy that gets you immediate visibilty on the search engines. We really like this option for our clients and recommend that you designate a reasonable budget every month, then advertise with Google. After all, the internet is the largest marketplace out there and your best opportunity to reach national and international buyers as well as best showcase and market your listings.We have had wonderful success in getting our client's ads to display right on the first page of Google for their specified keywords. Now you're in the game. Here are some of the steps involved. We would be happy to further explain the process to you one on one, just give us a call. The good news is, you can just count on the experts to take care of it for you.

We create your ads & keyword campaign We create ads and choose keywords, which are words or phrases related to your business. Our campaigns generally consist of 200-300 key words or search terms that are relevant to your market, such as Boston Real Estate, Waterfront Properties Boston, or Specific Condo or Neighborhoods. You tell us what your area and target market is, and we'll do the rest!
Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers People can simply click your ad to make a purchase or learn more about you. You only pay when someone clicks on your displayed ad. Once they find you, then step two comes into play...Have a compelling enough site to keep their attention, and three, capture the lead!

Whether your budget is $150 or $500 a month, you are assured that your marketing dollars will be targeting the right people. Your monthly budget is broken up into a daily budget and each keyword is set to a maximum pay-per-click amount. This means you will pay the designated amount when someone clicks on your display ad. There is no contract or long term commitment and your budget may be adjusted at any time. There is much expertise and "know how" that go into setting up your campaign, so having an experienced team working for you will be a huge benefit in this process. Our job is to take care of your web site, freeing you up to sell real estate.

Now let's quickly describe SEO or Organic Search Engine Optimization

This is a great long term strategy for increasing your website's rankings and visibility on the search engines. All of our web sites are built with the strategy in mind. SEO considers how search algorithms work and what people search for, as well as how your site's relevance factors in. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Our sites are developed to be content rich and include much relevant information. One tool that you can use to enhance your site's content value is a blog, which may incorporate things that you already have in place in your marketing such as newsletters and market reports. This route of optimization is a long term strategy and does require attention to your site on a regular basis, which we are happy to help you with. Please let us know and we can provide you with more information on this process.