The technology changes so quickly…some fall by the wayside quickly and some keep moving us along. For Real Estate professionals and their clients, mobile is where it’s at. We all want relevant information, in a moment’s notice, at our fingertips. Agents who can provide that for their clients are really catering to what they want. With their mobile device they can view property photos, details, agent contact info and even display what’s for sale, all pinpointed for them by their location.
We are very excited that this month we will launch our Easy Search & Easy Search Pro Mobile Version!
Mobile-optimized IDX search pages are built into all accounts. Your IDX search links will automatically redirect to our mobile IDX when accessed from a mobile device. For example, if John Smith visits your website on a mobile device and clicks on a link to one of your IDX search pages, he will be redirected our mobile IDX search. Here, site visitors can view listings for sale on a map, see property details, and save searches and properties. Any site visitor that fills out a contact or signup form will be captured as a lead.
Please call or email us for more information on how you can go Mobile!
Check out this article on Monday Morning Mobile.
How important is mobile? Important enough that it is literally changing the world daily; the way we interact, communicate, get our news and complete daily tasks such as banking or looking for a home. “Smart Phones” as we call them have become the tool of choice, I can say this definitively because my father now owns one and if he has one it means it is officially mainstream. So if the tool that allows us to access more information than ever before is now mainstream how come business aren’t catching up and formatting their content to be viewed on our favorite device?
A recent survey by AT&T revealed that while 75% of small businesses reported having a website, only 31% said they had a mobile enabled website. Yet the same study also noted that 60% reported that they would spend more on online marketing this year than last and noted that location based searching was becoming more and more important. Fact is, while we all notice how much location based “local” searches have improved our day to day, many of us have not stopped to think about why that’s possible.
It’s only possible through our mobile devices. Our desktops lack the location services needed to determine the results based on where we are. In addition, the combination of the phone/internet allows for immediate connections to be made through click-t0-call once we have found something of interest.
The real estate business is an inherently mobile business. People get in the car and physically go to the area they are interested in moving to in many cases. Why wouldn’t we as business owners, those marketing the homes for sale, cater to the consumers on their device of choice; their mobile device?
In fact many have. They are seen as the “early adopters”. The fact is, mobile is no longer the future as it was in 2010, it is the present. We can no longer operate without thinking about the way in which we are providing our content to those using mobile devices to access our website. The access of information by mobile users is only going to increase and therefore we need to start presenting for all devices now.”